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About American Family Care

Dr. Bruce Irwin opened the first American Family Care® in 1982, making it the first Urgent Care, Family Care, and Primary Care Practice in Birmingham, Alabama. As a child, Dr. Irwin frequently watched doctors attend to his father’s medical needs. During frequent trips to the emergency room, Dr. Irwin noticed that many non-emergency patients were taking up time and resources from the ER, making the experience more difficult for themselves and those in need of true life-saving care. It was during this time he came up with his idea for an urgent care network that could attend to the needs of non-emergency patients who were in need of immediate attention.

From the outset, Dr. Irwin held to the philosophy of “putting the patient first,” an attitude which quickly made AFC one of the most successful urgent care clinics in the area. More than 35 years later, the AFC brand and philosophy has spread to more than 200 facilities across 26 states, treating nearly three million patients a year. We are proud to stand as one of the most widely known and admired brands in healthcare and anticipate having more than 500 clinics nationwide in the next five years.

American Family Care, headquartered in Birmingham, AL, operates over 200 walk in clinics across 26 states. Open 7 days a week, no appointment needed.

Company Founded


Current Leadership

Bruce Irwin, CEO

Started Franchising

2008 (13 years)

Total Number of Units

225 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A American Family Care Franchise?

There are several costs associated with opening a American Family Care franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a American Family Care franchise. The weekly fee for opening a American Family Care franchise is Royalty Fees Are Due On The Wednesday Immediately Following The Previous Week.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (American Family Care Is Renewable) and does the franchise offer financing support (American Family Care American Family Care has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, inventory, accounts receivable, payroll).

American Family Care Company Details

Here are some additional details about American Family Care.

Parent Company American Family Care
Initial Investment $60,000
Net Worth Requirement $1,200,000
Royalty Fee 6%
Ad Royalty 1%
Cash Requirement $550,000
Term of Agreement 15 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By American Family Care

American Family Care offers several support options to its franchisees. With 225 (as of 2020) units, American Family Care aims to provide support to each franchise owner to help them operate a successful franchise location. American Family Care offers 78 hours on the job training, 20.5 hours classroom training, and At master locations additional training.

Training and Support Offered

Here are the support options offered by American Family Care.

On-The-Job Training 78 hours
Classroom Training 20.5 hours
Additional Training At master locations
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
Estimated Revenue $1M to $10M
American Family Care Logo

Is American Family Care Right For You?

American Family Care has gone digital! Here are all of the ways you can find American Family Care online. Oftentimes, you can reach out to current franchisees of American Family Care online. Current franchisees may be able to offer personalized insights into what it is like owning a American Family Care franchise and offer tips to running a successful American Family Care franchise location.


Why Should You Start a American Family Care Franchise?

Investing in a Healthcare & Senior Care franchise such as American Family Care can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about American Family Care franchise and we'll be in touch soon!

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