Amazing Lash Studio Logo

About Amazing Lash Studio

The Amazing Lash Studio® brand grew out of a passion for empowering guests to look and feel amazing; thanks to an exceptional beauty experience that extends far beyond the competition. With individual studio rooms, affordable services at luxury-level quality and multiple eyelash extension styles to ensure that every guest receives the confidence-boosting look they desire.

The Amazing Lash Studio® brand is unparalleled in the space. In fact, in less than 10 years, the Amazing Lash Studio® brand has emerged as the category killer, with approximately 240 studio locations in markets across the country and an exciting franchise opportunity bolstered by the opportunity recurring revenue streams. There couldn’t be a better time to join the movement allowing guests everywhere to break up with mascara—and become Amazing Lash Studio® mainstays!


As the Amazing Lash Studio® brand furthers its mission to ‘own the eyes’ and ‘play around the face’, the brand excels at its core offering, leading to a strong base of passionate, satisfied guests and, in turn, the opportunity for consistently high recurring revenue for its franchisees. Specializing in semi-permanent eyelash extensions, the brand developed a patented application process, and currently offer four eyelash extension styles—Natural, Cute, Sexy and Gorgeous—that achieve a different look based on the guest’s eye shape, lifestyle and preference. The brand is consistently innovating its offering to respond to the different needs of its customer base, as evidenced by the recent launches of the Amazing Lash Studio® Lift service and its all-new Amazing Featherweight Lashes™.

The Amazing Lash Studio Advantage

The brand currently holds the #1 position in the segment by nearly three times, making the Amazing Lash Studio brand the go to eyelash extension source in the U.S. With its proprietary product line, constant innovation, strong membership model and the ability to accept walk-ins, the Amazing Lash Studio system provides franchisees opportunities for sustainable profitability and multiple revenue streams. Plus, the brand’s spa-like private rooms are completely unmatched in the segment and a primary driver of guest acquisition and retention.

The Amazing Lash Studio brand puts a particular focus on its hands-on training and ongoing operational support for franchisees. When new franchisees are first to their market, the brand provides marketing assistance by helping drum up local awareness and demand for its leading beauty services. Further, the brand’s data-driven real estate strategy sets franchisees up for the potential of plenty of foot traffic and walk-in appointments, analyzing demographic information such as age, marital status, spending habits and income levels to help pinpoint the perfect location for the market’s new studio. With smaller square footage requirements (1,200- to 1,600-square-feet) and its unique model with individual rooms, the Amazing Lash Studio brand is uniquely positioned to thrive in a wider variety of markets, from high-end malls to daily-life centers.

In terms of ongoing support, the Amazing Lash Studio brand utilizes a business intelligence platform that gives franchisees access to every KPI at a glance to understand operationally what is happening in their studios, and trains franchisees on how to use this data to their advantage. Understanding the KPIs can help afford franchisees flexibility and work-life balance while helping ensure that their studios are running professionally and smoothly day-in and day-out.

Also, the brand offers several resources to help franchisees with their recruiting, training and retention of the best stylists in the industry, including a rigorous training program. The Amazing Lash Studio brand outlines a recommended career path for longevity with continued education and support available so that stylists can continue to excel in their eyelash extension service experience. As a manager-run model, the brand also offers an extensive training platform to provide studio managers with advanced tools to support the studio.

Company Founded


Current Leadership

Heather Elrod, CEO

Started Franchising

2013 (8 years)

Total Number of Units

249 (as of 2020)

Part-Time / Full-Time

Full Time

How Much Does It Cost To Open A Amazing Lash Studio Franchise?

There are several costs associated with opening a Amazing Lash Studio franchise. There is typically a franchise fee set by the franchisor, which covers the costs of opening a franchise location. Some other commons fees include equipment fees, marketing fees, licensing fees, insurance, and taxes, to name a few.

Some franchises may have a weekly fee that the franchisee pays for operating a Amazing Lash Studio franchise. The weekly fee for opening a Amazing Lash Studio franchise is Royalty Fee Due 5Th Day Of Each Calendar Month.

The full breakdown of these fees can be found in the Financial Disclosure Document (FDD) provided to franchisees by the franchisor. The FDD report will contain additional information such as whether the franchise is renewable (Amazing Lash Studio Is Renewable) and does the franchise offer financing support (Amazing Lash Studio Amazing Lash Studio has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll).

Amazing Lash Studio Company Details

Here are some additional details about Amazing Lash Studio.

Parent Company WellBiz Brands Inc.
Initial Investment $39,900
Net Worth Requirement $600,000
Veteran Incentives 20% off franchise fee or development fee
Royalty Fee 6%
Ad Royalty 2%
Cash Requirement $100,000
Term of Agreement 10 years
Absentee Ownership No
Run from Home No
Part Time No

Training and Support Offered By Amazing Lash Studio

Amazing Lash Studio offers several support options to its franchisees. With 249 (as of 2020) units, Amazing Lash Studio aims to provide support to each franchise owner to help them operate a successful franchise location. Amazing Lash Studio offers No on the job training, 36 hours classroom training, and No additional training.

Training and Support Offered

Here are the support options offered by Amazing Lash Studio.

On-The-Job Training No
Classroom Training 36 hours
Additional Training No
Ongoing Support
  • Purchasing Co-ops
  • Newsletter
  • Meetings & Conventions
  • Toll-Free Line
  • Grand Opening
  • Online Support
  • Security & Safety Procedures
  • Lease Negotiation
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform
Marketing Support
  • Co-op Advertising
  • Ad Templates
  • National Media
  • Regional Advertising
  • Social Media
  • SEO
  • Website Development
  • Email Marketing
  • Loyalty Program/App
Amazing Lash Studio Logo

Is Amazing Lash Studio Right For You?

Amazing Lash Studio has gone digital! Here are all of the ways you can find Amazing Lash Studio online. Oftentimes, you can reach out to current franchisees of Amazing Lash Studio online. Current franchisees may be able to offer personalized insights into what it is like owning a Amazing Lash Studio franchise and offer tips to running a successful Amazing Lash Studio franchise location.


Why Should You Start a Amazing Lash Studio Franchise?

Investing in a Health & Beauty franchise such as Amazing Lash Studio can kickstart your franchise portfolio. Our goal at Why Franchise is to provide you with the resources needed to be a successful franchise owner. Fill out the form below to get more information about Amazing Lash Studio franchise and we'll be in touch soon!

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